Product Marketeer

Are you ready to drive the growth of a great scale-up that is revolutionizing the logistics world? Do you want to work with an exceptional team of people you’ll remember for the rest of your life? Then we might have just the right opportunity for you!

Founded in 2016, Peripass is a logistics SaaS scale-up with its headquarters in Ghent. Our Yard Management Software enables industrial and logistics companies to smoothly manage the complete flow of trailers rolling on and off their sites, as well as all trailer movements on-site. Building on an already strong revenue basis, our sales and overall company growth are rapidly accelerating. In 2023, we have recently grown to about 50 people and we are planning to grow to over 75 people in 2024. Some other BIG NEWS 🎉, in January 2024 we secured €7.5 million to accelerate our global expansion. The investment will help us to accomplish our mission to digitize and automate logistics. You can read all about it in De Tijd or Tech.eu. Exciting times ahead!

Peripass is looking for a experienced and dynamic Product Marketeer to join the Marketing team and help set up a winning inbound lead and demand generation strategy. As a key member of our Marketing team, you'll have the opportunity to drive impactful change and shape the trajectory of marketing at Peripass.

As a Product Marketer at Peripass, you'll immerse yourself in understanding our customers and their needs, crafting compelling messaging and positioning, and driving the successful launch of new features. Here's a glimpse into your daily challenges:

• Building Customer Expertise: Gain deep insights into how our customers utilize Peripass, translating these insights into engaging marketing content.
• Executing Feature Releases: Take ownership of the launch strategy for new Peripass features, from planning to execution, including pricing, packaging, and creating captivating launch campaigns.
• Positioning & Messaging: Lead the charge in defining how we communicate Peripass to our target audience, experimenting and testing to find what resonates best.
• Designing Buyer journeys. Selling to large companies comes with specific challenges. You’ll segment industries, analyze conversion data, and research buying centres. This research will come to life in ABM campaigns.
• Creating Product Content: Your insights will be instrumental in crafting compelling bottom-of-funnel marketing content we can use in online marketing campaigns, such as ads, videos, webinars or whatever you come up with.
• Enabling sales & CS: As a product marketer, you will support our sales & CS teams with product training and enablement material.
• Researching Competition: Conduct thorough research in the Yard Management space, understanding Peripass's unique value proposition compared to competitors.

What we offer:

• We are still composing our team and you’ll have the chance to make a tangible impact on how we run marketing at Peripass. 
• You're part of a fast-growing and financially healthy scale-up that is driving innovation internationally in the Yard Management sector.
• We believe in personal and professional growth, offering a stimulating and supportive environment, and plenty of development opportunities - you grow together with the company!
• A cheerful bunch of colleagues who are all making the success story of Peripass, day after day, milestone after milestone, and joke after joke. 😉

Want to know if we’d be a good fit for you? Here are our values. We do everything we can to make these values live in our day-to-day and not just words we put up on our walls. 

• Act fast, fail fast – We don’t blame, we learn. Because you simply can’t grow without failing.
• Curiosity – We like to try out new stuff and optimize things. By working together, we come up with creative solutions that we can be proud of.
• Adaptability – We have to face it, we’re scaling, and we’re scaling hella fast. So we need to constantly change and adapt. But hey, isn’t that also the kick of working at a scale-up?
• No nonsense – We communicate directly with each other and we listen, we really listen. Because that’s the key to making good things great.
• Humbleness – Hey, we’re all just people. We all f*ck up sometimes, we all deserve respect and we’re all in this to grow and kick some serious ass in the process.

To thrive in this role, you ideally should:

• Possess a minimum of 3 years of product marketing experience in the B2B SaaS industry.
• Demonstrate exceptional writing skills in English, with proficiency in Dutch, German, or French as a bonus.
• Exhibit a creative mindset coupled with analytical & data-driven thinking. At the same time, you like to dive in headfirst.
• Be a proficient communicator and team player, adept at giving and receiving feedback.
• Excel at project management & leadership with multiple internal & external stakeholders.
• Bring practical experience with platforms such as Wordpress, HubSpot, Pardot, Salesforce, Mailchimp, or similar.
• Embrace a continuous learning mindset, drawing inspiration from industry influencers like Chris Walker, Kieran Flanagan, Dez Traynor, Leander Naessens, Kyle Poyar, and Jason Lemkin.